When you're promoting an app, service or product, your landing page is one of the biggest influencers on the number of sales you make. It becomes the first port of call for someone who has only just heard about your product and it's the first thing they come into contact with that shows them who you are. It represents your brand, your company's personality and the style, quality and performance of the product or service that you're selling.
It stands to reason, then, that a beautifully designed, well crafted landing page will instil confidence in the visitor. A well made marketing page is often the result of a well made product. If it looks good, and answers their questions and concerns in a compelling manner, then it can lead to more sales and more people spreading the word. Of course, the reverse is true too - a poorly designed marketing page can lead to a lower conversion rate and fewer people talking about you. Ultimately, and this is especially true for smaller startups - products can live or die by the strength of their landing page.
That's why we've brought together a collection of some of the best designed, thoughtfully crafted landing pages we could find. If you're working on designing a brand new landing page, or you're looking at adapting an existing marketing site, we hope this collection gives you the inspiration you need to succeed.
Have you found any beautifully designed landing pages that you think deserve to be included in our showcase? Let us know in the comments.