Search Engine Optimization or SEO is the technique of increasing the volume of traffic to your website from search engine result pages. SEO plays an important role in Internet Marketing. SEO is divided into two parts, the off page optimization and on page optimization. Here are the best SEO tips which will help you to get the traffic to your website:
- Quality of content: one of the important elements in SEO is creating a quality content. If you don’t have a high quality and unique article, then your website will not have high ranking on the web.
- Article length: The quality of the content matters not the quantity. Therefore, don’t write useless sentences for increasing the word count.
- HTML tags: Important tags for SEO in HTML are: Meta description tag, alt tag, H1 and H2 tag and title tag.
- Link Building: It is one of the off-page optimization techniques of SEO. While building the links you must consider the following factors so as to increase traffic to website:
- Build quality backlinks
- Create do-follow and no follow links
- Don’t use automated software to make backlinks
- Don’t use any fake method to build links as it is against the rules of Google
Here are some tricks which will help you to create powerful back links:
- Guest posting
- Article submission
- Blog commenting
- Forum Posting
- Web directories submission
- Keyword research: It determines the online success. You have to choose those keywords which are popular and can be easily ranked. There is a tool named Google Adword which will help to select the best keywords for your website.
- Placement of keywords: Once the main keywords are chosen, then you just have to set those main keywords at correct places so as to get your website listed in Google:
- You must include main keywords to title tag.
- You must include the main keyword to post URL
- You must add main keywords to Meta description tag.
- Include sitemap to your blog: You must add a sitemap to your blog. If WordPress is your blogging platform, then use plug-in like XML sitemaps for generating sitemap.
- Social media marketing: Share your articles, images, graphics on various social networking sites like Facebook, Twitter, LinkedIn and many more. Promoting and sharing your information on these sites is beneficial as these sites are visited by most of the people regularly.
There are many SEO companies which offer guaranteed SEO Services and include all of the above services. Most of the companies hire SEO services as it requires time and is a continuous process.
Logo design: It is essential for every business to convey its unique message clearly. The easiest way to distinguish any company from others and to recognize it easily is by its logo.